A new motorcycle brand launches in Australia

GoAutoNews Premium spoke to our director Matthew Atallah about how BENDA Moto Australia is being built: an agency retail model with fixed national pricing, so the price is the price wherever you buy.

We are operating from our own outlets in Melbourne and Brisbane, with a short-term partnership alongside three existing Sydney retailers before our own Sydney locations open. The first shipment sold out at 114 bikes through pre-orders, and the second is taking orders now.

• Fixed national pricing under an agency retail model
• 114 bikes sold from the first shipment, via pre-order
• Four of the five launch models are LAMS-approved